As part of our UX Design course, I was asked to interview several individuals about their dental care habits as part of a project for a fictional dental company. The company I was "working" for wished to expand from their traditional sales techniques and modernize their product line.
From that point, a persona, Jennifer, was created. Jennifer is simple and doesn't want hassles to obtain her dental care products. She is used to her routine, but is also health conscious and worried about the amount of visits she has at the dentist.
Persona & Customer Journey Map
From this point, I ran a design thinking workshop to see what users could come up with for Jennifer. There were all sorts of wacky ideas, but most preferred suggesting digital offerings to her, since she was tech-savvy.
Ultimately, a one stop shop wellness app, the Goal Gizmo, was considered for Jennifer in order for her to set her own dental health goals, track her progress (ex. reduction of unnecessary dental visits) and obtain personalized recommendations and rewards for dental care products from Docter & Gambit.
Afterthoughts
This project was a simple introduction to Design Thinking workshops, which I was less familiar with and less comfortable with. When boundaries were removed and there were infinite possibilities, participants let their imagination take over. Much to my surprise, some of the wackiest ideas had actionable elements.
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